Our beloved customers have a lot of questions so we have collected the most frequent ones. If you are wondering about something, maybe the answer is right here.
Queries About Wasa
Is crispbread Swedish?Read the answer
Crispbread has been baked in Sweden by Wasa since 1919, and is now in over 40 countries around the world. The crispbread dates back to medieval times when it was baked in Sweden and Finland to preserve the crop over the long and cold winters.
Where does the name Wasa come from?Read the answer
Wasa is associated with the name of the Swedish king Gustav Vasa and was picked to create an easily recognizable brand for all Swedes. The Wasa brand has since expanded and is recognizable in many countries around the globe.
About Our Products
Where can I find Wasa Crispbread?Read the answer
Wasa is widely available and is most likely available at your local grocery store. Wasa is typically found in the specialty cracker aisle. It may on occasion be found near the deli section. Should you have trouble finding Wasa, please click here to contact us.
How should I store my crispbread?Read the answer
To retain its full flavor, you should store your crispbread in a dark, dry and cool place. It is also acceptable to store your crispbread in an airtight container or a sealable plastic bag.
How long does Crispbread keep?Read the answer
Wasa Crispbreads have a long shelf life of approximately 12 months, when stored under normal conditions.
Where is crispbread baked?Read the answer
Wasa has three bakeries, one in Filipstad, Sweden, one in Hamar, Norway and one in Celle, Germany.
How many varieties of Wasa Crispbread are sold in the United States?Read the answer
There are 10 varieties of Wasa Crispbread sold in the United States: Fiber, Hearty, Light Rye, Multi Grain, Whole Grain, Sesame, Sourdough, Flax Seed, Crisp’n Light 7 Grain and Crisp’n Light Wholesome Wheat .
How does Wasa ensure the quality of its raw materials and products?Read the answer
Wasa strives to provide consumers with crispbread products that are healthy and satisfy consumer requirements better than other similar products. To achieve this, we make sure that our raw materials and products are of consistent high quality.
After many years of experience and research, Wasa has evolved its own specific standards regarding the flour in its products. This applies to both the flour itself and the farming of the grain it is milled from. Our standards for raw materials are guaranteed both through meticulous quality control and through exacting requirements of our suppliers.
About Our Ingredients & Nutrition
What is dietary fiber?Read the answer
Fibers are indigestible carbohydrates that do not provide any energy. They absorb fluid and expand, which makes us feel full and improves the efficiency of our intestines. Whole grain flours contain a lot of fiber.
What is whole grain flour?Read the answer
Whole grain flour is flour made from the entire grain seed (usually called the kernel). The kernel is made up of the bran, germ and endosperm. Most varieties of Wasa Crispbread are baked with whole grain flour.
Which Wasa Crispbreads are made with whole grain flour?Read the answer
What is rye and where is it grown?Read the answer
Rye is a grain predominantly grown in Northern Europe (Germany, Denmark, Sweden and Finland) and neighboring countries in Eastern Europe (Russia, Belarus, Poland and the Baltic States).
What is the main nutrition value provided from rye?Read the answer
Whole grain rye flour provides valuable carbohydrates and protein. It’s also high in fiber and low in fat.
Which Wasa products contain sugar?Read the answer
Although all products contain the sugar that is a natural part of the grain, most Wasa products sold in the United States do not contain additional sugar in the ingredients. At this time, only Sesame, Whole Wheat and Crisp’n Light 7 Grain contain sugar beyond that naturally occurring in the grain at <1gram of sugar per serving.
How many calories does a slice of crispbread contain?Read the answer
Wasa Crispbreads sold in the United States contain between 20 and 60 calories per slice. The calories per slice for each flavor can be found on the Wasa package or in the Products Section of this site.
Is Wasa Crispbread kosher?Read the answer
The following varieties are kosher certified and carry the kosher symbol: Fiber, Sourdough and Light Rye.
What is malt?Read the answer
Malt is used to add color and flavor to the crispbread. Malt is made from malted barley.
What is sourdough?Read the answer
Baking bread from sourdough is a tradition that dates back thousands of years. Sourdough enhances the bread’s flavor, keeps it moist and fresh for longer and increases the body’s absorption of healthy minerals. It also gives the bread a firm, smooth structure and makes it easier to cut. Research at Lund Institute of Technology (Lunds Tekniska Hogskola) has shown that sourdough bread induces a lower blood sugar level than standard bread. Another positive effect is that eating a small quantity of sourdough bread delays the emptying of the stomach, keeping you feeling full for longer and reducing the urge to snack between meals. The effect varies from person to person.
Does Wasa Crispbread contain trans fats or hydrogenated oils?Read the answer
Wasa Crispbreads are made with whole grains that contain zero trans fats and are not made with any partially hydrogenated oils.
Does Wasa Crispbread contain any allergens?Read the answer
All allergens are clearly stated on Wasa packages. The common allergens found in Wasa Crispbread are:
Multi Grain, Crisp’n Light 7 Grain, Thins Sesame & Sea Salt, Thins Rosemary & Sea Salt
May contain traces of wheat: Light Rye, Sourdough
May contain traces of milk: Crisp’n Light 7 Grain, Whole Wheat, Multi Grain
Thins Sesame & Sea Salt, Gluten Free Sesame & Sea Salt
May contain traces of sesame seeds: Light Rye, Multi Grain, Whole Wheat
Wasa currently offers 2 products that are gluten free, they are Gluten Free Original Crispbread and Gluten Free Sesame & Sea Salt Crispbread. All other Wasa Crispbread varieties contain gluten, which is part of the protein found in wheat, rye, oats and barley. There is less gluten in rye than in wheat.
There are no nuts in any of our crispbread products. None of our crispbread production involves nuts or traces of nuts.